The success of
an agribusiness depends on the effectiveness of the manager who manages the
business. Thus his/her role demands a variety
of multiple skills to operate the business. An effective manager tends to
examine the internal factors and the external factors in order to understand
and improvise the operations of the unit more effectively and efficiently. This
study attempts to examine the factors that influence the managerial
effectiveness of hi-tech floriculture units in Tamil Nadu. Primary data was
collected from growers who perform the lead managerial job on their farms by
administering a structured interview schedule designed for the purpose. The
managerial effectiveness of hi-tech floricultural units of Tamil Nadu was
influenced by risk-bearing ability, planning and organizing capacity,
financial, technical and human resource efficiency and other factors.
