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tv   Voter Outreach Forum - Social Media  CSPAN  May 22, 2018 1:03am-2:08am EDT

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to identify these issues. thank you for putting this together. thank you for putting this together. thank you for putting this together. [inaudible conversations] [inaudible conversations] >> good morning i am southern baptist but are you ready? what started. i am a little nervous because my leslie called out me to moderate for she said we are
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looking for somebody charming and witty but you are the second choice so now we are using social media and technology for outreach and to better engage. so we continue to try to do more more earlier we talked about people where they are in the previous panel referring to voters as customers they are our customer but also essential voters are customers. with that process we always way to get people to engage in the process. in tennessee we did a couple of different thing recently
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produced an in-house video that talks about how to register to vote in the state of tennessee. watching him in a video with four segment they can watch it on netflix it was funnier when i said it. [laughter] so we are doing the voter registration like facebook and instagram to get people to do those to access the online voter registration system wasn't sure how it was working but my son was on instagram i thought bvr communications director just pocketed the money my 10-year-old said he was on instagram and saw the advertisement but he did not register. but ad words and google in -- and with that online voter registration system we have a
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very good app and the we are using we have to picture people get the message how to use that word to go to vote and how to participate. we went tennessee he educated and have as much information as possible to make it easy to vote and connected so they can be educated consumers at the polls. we started our facebook ads just last week with almost 61000 reaches the we are very excited. we have a great panel today we will be taking questions at the end though this panel has
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a lot of information for you to ask that first we have the director of the voting information project of democracy works a nonpartisan nonprofit needed to bring and really the team working with state and local election offices for which information where to go and what is on the ballot in a better were they search into her left is mike hogan and team helps people registered to vote get so candidates can cast their votes previous he worked at google and do my part join us in 2012 on the public policy team on washington d.c. to develop civic engagement initiatives to manage partnerships for government
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and political publishers previously working in the u.s. senate and u.s. house of representatives shaping digital media efforts. and you can talk about what you have going. >> absolutely. i am the director for voting information project we build out the balance that allows coders to track their ballot through the mail like you would not have to also help colleges and nonprofit defined all the information that they need to take in every election that they are eligible to vote i have been working on this project for four years. to partner with election
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officials to have the data set with valid information and resources like mi registered to vote or how? had i request the absentee ballot? and if those files we validate generally have software that allows us to review the data to make sure everything comes through accurately. then it is approved that makes it available to other organizations and we also publish data the website get to the we also have a tool that's on the elections offices at the state and local level have on their website and they can get information who is on their ballot and also tools that let them text
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you a short code about where to go vote. we develop all of the tools because we think it is important for official up to date election information to be available as they already look for it is a trust her that the letter defined reputable official information cap that they and the online already comfortable with. and with that work it has been doing. >> thank you. >> i am the product manager for elections that facebook we only have good news. [laughter] a lot of people ask with the work that we do so last year talk about the committee and
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we are building a we're also also trying to build a civic entity and for these people that are engaged with their government and have a voice the way to government these are happy writing communities to make big investment make sure people can get out the vote. voter knowledge and voter turnout what does that look like? with the voter registration reminders you have seven days left sheer we have included a new format similar to the fundraisers that you see but electronic registration drive we have seen a pretty people registering to vote because their friends are asking them
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to not begin to also turn out reminders it is election day these are your friends who have shared that they have voted so get out to vote now that facebook is telling you to do it but your friend should do it to voting is an active service to your community that is an effective way that the way facebook does this kind of work meeting voting is the beginning of a civic relationship not only time think of it that laid the and that stuff the conversation with the direction you want to your city or state. then to connect with the representatives.
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>> on the public policy so there are a lot of election cycles. understanding how the platform evolved over time. text message only to that robust information platform now in the primary part of my job is to educate people working with government official that they are meeting the that for their community or potential voters. that recommendation that actual video is the best form of contact if you're not creating video content that is
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nice panel working with turbo vote with their partnership and also working with the product or how do we invest through service it can be used for the election and the primary focus is misinformation by really investing in the right technology but the good news is also the people here help us improve that service and to understand what we are doing well. we really want to hear from you but we often want to make sure people are using twitter for positive action for health
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and information quality. and in that little sticker pops up. that is the side. >> i guess i would like to start this way are the issues to be rolling out during the next few months you want to discuss? >> that is a number one priority in part of that is investing in machine voting not looking individual people that the patterns of behavior if somebody is tweeting at those times so we challenged those people to say provide a phone number.
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they cannot provide that they may not be on twitter. so we are taking that on a faster rate than ever before. and with those tools we are using that for our platform. we went the people with a nonprofit partnership reach our goals. >> the first is increasing civic treatment and the second is the election and we are doing a lot of work to invest in technology and first with interference with the election to other countries ordination
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and second with those authentic conversation to what we see oversee a facebook or public space comes from those areas that are not authentic not just take them down but stopped the first place. so people know where the ads are coming from and spreading both lung -- false news that is tricky then to reduce the spread of information like old news and then the mission may not be questionable. >> we are working on revamping that we are working with our
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partners across the country to get feedback about user feedback and also conducting election also the resources and increasing the accessibility it can be navigated with the screen reader and with the language of feedback so every voter out there understand the effort made from the individual and what they represent about trying to create greater to access that information.
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you talk about this a little bit but with the fall news -- false news isn't just election there's a lot of battles five on social media to make sure they have access to good information that is to be the arbiter of truth. so that is what his home with me that the last election cycle somebody tweeted me recently somebody tweeted about the presidential election attended the republican website what the actual bill and wanted to know what i was going to do about it i would secretary of state i am a very powerful person i
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rank second in the house behind my wife left we are kind to call the strike and conduct elections with the most integrity but we are not in control of social media. facebook say you need to take this down but i would like to know do you have digestion or election officials or secretaries in the when we see things that just don't write, what should we do? good question. something that is a challenge for everyone. but also across the board in society. on facebook you can fly we monitor proactively looking potentially for false news but
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also flags from the community and also the third-party fact checkers if it looks to default and we reduce that by 80. those that still see that information for the given context within to use the same information with a particular article that is shared that the signals are better for the future. feedback but if you have that community play of roland by deposing. >> absolutely. to encourage election officials that appears to be false or for no other reason
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and then it goes through the appropriate channel channels. >> and the see something say something will should apply to contacting our team. something your confuse or concerned about bring it to our attention. you can e-mail us and we want to work with you you know how to own the problem and report the problem. that is something that is important. the other part is that we are doing investing in the machine voting but also the low quality content -- if nobody is responding those are strong
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signals and by doing that enhances the quality of conversation moving around what you're talking about so certainly working with us to understand how to report this and for us to understand new trends and patterns. it also technology is one port and horsemen to the other to take a much stronger stance on abuse that people have built all sorts of tools on top of twitter you could no longer go to the tweetdeck and tweaked from a bunch of accounts at the same time. we don't want that we are investing in ways to reduce that mac i know all about
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these things (so with that said we live in a society that i post therefore imm people take their validation like you talk about communities that we don't just want superficial relationships and for us this affects all of us so i know election officials democrat or public just republican people have access to that to feel safe in that environment i know we talked a lot recently about protection of personal information i'm excited to get up each of the opportunity when we come to your website just the mere fact that they visited your website what type of assurances can we give them how they are protected?
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or maybe things if you want to talk about ideas not now but are coming down the pipeline. >> that is a good point i post therefore i am so twitter takes a fundamentally different approach the way we are built. we are a public platform if you sign up for twitter you have to give an e-mail address or phone number you don't have to say you are and that is great for democracy and a lot of hard of the world for us have to speak out against the government that is something that is important to our core values with freedom of expression and to safety. and follow conversation so we don't take hardly stand we have the transparency report
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over eight years and made how many government requests for information and also what type of advertising and we also allow you to download into your account setting all the ways we have sort of identified you are like you follow through engagement that we don't actually retain that much information and we have a very strong developer data policy with users right you are not part of that capacity of targeting if you have deleted account no longer with that information as well. so coming to data privacy that is something we will continue to invest going forward so you see a lot that we are heavily investing in that and when we
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look to the world and how we want to be perceived is we don't necessarily have to state who are to message the world. >> yes. a lot of the things are happening at facebook and in particular making sure people understand in general that their information protected so we investing in the review of any relationship we have with third parties or the information you put on facebook but twitter is very interesting but facebook is a little different so we do have a real name policy we expect all to share mostly with their friends or they use they connect with so one of the things we are beginning to do to make sure you have full control and you are aware of
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who you are sharing with if it is the public guardian to know what that means that everybody on the internet can see that information whereas just to your friend were to a group that is clear in your settings it is right there this is the group you're sharing to. some people understand where their information is going and that is something we can continue to help people but also that is an important way to control the information we are putting out there. >> we are not the first media organization that don't have user accounts the same way that twitter does but the way it is to sign it is to provide information to voters with the minimal amount of information because they are comfortable
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putting information online though user only means they don't need to give their name or birthdate or any other information about themselves even the registered address is to return a result. >> very good something that was said in the previous as election officials we are tasked with trying to have good and fair election but one of the things i tell people is i can do all the psa in the world -- and talking about voting but i thank you would agree that the person who can most influence somebody else registering to vote and participate in the process is that person friend or family member or someone you can
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connect to talking about the importance of voting with you could share because we have people who are using technology or social media more than ever so what are the most effective ways to get them to vote? and then participate in the process? >> to reach people and social media is a big part of that. they open their phone 100 times a day. you should use twitter but also the services that connect to one another. tweet are public and can be embedded into a website and you can easily share that to help distribute that information. and connecting to other power
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sources like the ip to make sure you have all the information and twitter has changed retreat is powerful but so is the light in our. that like touch can go a long way. >> stepping back when we think about registration we think of turnout in that message that you are supposed to do this and that increasingly is falling on deaf ears with the younger generation whereas friends asking you to vote or your community boating together is a powerful symbol and people want to feel like they are concluding to something and of course like your vote matters. the big corporation talks about a tweet that is helpful
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to get people to register but not as powerful as your aunt or your friend from college or someone with a story why their vote matters so that we try to make it possible for people to express why building ports and it also validates their group (because we know that is a great way to get a large group of people excited with the ability of grassroots effort around registration voting for mccann connecting conversation with the # it is a simple tool to connect more than one conversation it is on instagram and twitter for that build that community you are a part of something bigger be
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met although there is a powerful identity the voter that motivates say i am a voter that is part of who i am not just that i voted with those engagement groups that are thinking people for voting connecting with that sense of identity is the purpose not that it is a job that i have to go vote but this is the ym and i'm someone who does that is a powerful tool for engagement. and now pushes people to update their registration beam and there is a movement in that direction. >> we know that loading is habit-forming but what i think of a lot people who vote for
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the first time will vote against the what can we do to encourage them and increase that potency of that behavior but we as a and then to encourage you to come back for your local or county election. there are a lot of possibilities there. >> i love the use of #. several years ago we started to use the # around all collection activities that is fun for our people to see that is trending on election day if they get that sticker to use that to help build connectivity i do think those were really good ideas that you shared and i tell people as i encourage participation in four groups of people that are encouraged to go vote
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first talk to your family members about getting them out there to vote people that you are friends that are close to but not related to or who are in your circle. maybe people that you know a little bit or go to church with or complete strangers. or those groups you don't contact anybody. that really it is about connectivity to get people to understand their vote matters. and with the statehouse races in the senate winning by to vote thinking about the three things of each organization as they can better collaborate with you then you can help us do our job better to people so
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if you can tell us what you have seen that bb we could do a little better collaborate and i love hearing that. >> i think there is a tremendous opportunity for the administrator to leverage not just a platform of social yet but the array of messengers available to carry that information to the people. the structure of elections is different in every state. whether you are a college student or military or moving in 20 states, figuring out where you need to go for the information that you need is very intimidating so having
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election officials not take advantage of those media platforms to be more available with those scenic route messages for information the college student advocacy groups in the context with people that they already trust him for information they want to help make that information available to voters to the incredible work they are doing yet like the # and to make sure of the first panel those incredible resources to make sure people know that those in
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this one -- exists we are publicizing it is available to take a job that so you heard from a lot people there is an amazing job to do that not only tuesday's platforms with the community groups that aren't doing this just around the election information for those that are historically not engaged. >> i think high quality information is deliverable with no shareable asset some people are not on twitter or facebook or snapshot for the instagram feed and to share across multiple channels makes it easier for this information
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so anytime we get that high quality information helpful. but for one of your questions where we can work well together # is the interesting idea there is something you can do. so we see that this works really well with instagram and then the man chooses a then you can click through people who have shared public stories with that same #and we can put that out on my phone could we can do that at work and that was a blast but it really has the excitement of election day but get out and vote and do your duty this great voters from polling location and they
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voted and it really showed the community that was exciting and affable so it felt very soon so it was like this is what we're doing together together i think was particularly helpful but laugh ballot information is easy in theory but difficult in practice i understand the challenges have across-the-board is helping people to connect to the kennedy running for office setting facebook is a great place to see what they are talking their priorities reacting to issues in the public but that's not possible if you don't know who was running or 30 days before the election start so the earlier we don't have influence over
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filing deadline but how fast the turnaround once it is filed and if that existed across the country even 30 days before the action with bitter entries but get all these company with the platform it would be a lot easier to connect people for those voting choices like that last point is very interesting so when somebody hit the filing deadline these are social media accounts as part of that we know through the ip and secretaries of state offices that is an account that helps with accurate information to eliminate that time cap so maybe that is challenging but we would love to work together. for twitter there is two side
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to understand our tools to identify information then the second half engagement opportunities to build communities around # also the twitter emojis # we have a different icon next to different keywords even if you read your dog to the polling station tag at the mom -- dogged the polling station was one of the # so people shared positive conversation around that. and then talk about the platforms we know that's challenging and it takes a lot of time with the tools operate a little differently than what you need to adapt your images
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because people are probably looking at it that they need to read it all in one screen and also how they work on a platform twitter has an opportunity you can connect your tweets to one another or thread that is great for storytelling and that that is something that we see particularly valuable around breaking news and emergency that falls in the same category for elections when our report how can you show? we heard about this we are listening and we are working on it. just to say that shows effectiveness and authority you are listening to the conversation and will share more when more. and then i would also say adapt for your audience to
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have a police that tweeting from the police account in less than an you could read a full conversation and that is something that people really should be adapting to as low. >> talking about the respective platforms so if they do something that they don't do right now? what would that be? >> the number one challenge is to address helping people get the information that they want. so bringing them into the next stage of engagement. where is my ballot? where is my polling place? all of the things that we can address and also do so in a way that is a challenge.
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so how do we bring that into a more equal experience? >> also with accessibility facebook has a great team but also to know where polling places are or again to make your screen reader adaptable and to update that information cap but if we can't help those same voters in another state we have created a challenge that somebody can understand that they are able to vote and that they have some sort of restriction for voting fraud but i wish we could do more effectively is have officials
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for every local election set of just statewide and federal we are making progress we covered elections in 2017 but there is so much more to cover that harder -- information is harder to collect the municipal level but to collect up for election would allow partners like facebook or twitter to not just rule out during the big election cycle also to school board election because those elections are so impactful on their day to day life but turnout is so abysmal. so if we could just generate around those question like we could nationally that would be at this impact.
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>> wonderful answers taking questions from the audience please wait until other members have had the upper trinity to ask questions go ahead. >> my name is michael i work for the secretary of state and voter outreach. and we have started to talk in our outreach meeting how to encourage and develop civil conversation around difficult topics. so when the secretary talked about i post therefore im so those tweets that are not getting responses are like that makes me wonder if there was any opposition about the possibility that they would be
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that they are can entered inflammatory is to be noted rather a civil conversation that possibility to be downgraded nobody on i don't care how you respond as long as you respond a couple of things we are focused on but that is over a two-year process. we also have a health initiative to put out a request for proposals traditionally may look at how many users you have we care about the conversation as a
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way to retain equality. part of that is looking at and we are looking at a variety of things it isn't just content or behavior and to be in rapid session. that is what we like at versus the keyword from tweeting. and to get reported more often those are things for us to look at to say are they violating our rules for abuse or harassment or anything else versus those keywords and quite frankly we can't handle
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everyone within the world and the global audience of scale. we have several blog post to get more color and frankly and that is what everybody starts retreating be very factual and very nice sometimes people can't respond likely to that answer. we do high school voter registration intensity we are finding out different schools are using facebook for others
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twitter we're always trying to find out where we can meet our voters and with the stickers or if you could break that down by age demographic feed thread over the last few month as you think management is more mainstream. >> sure. we have launched specifically on facebook and then you see a reminder registered to vote or to share your registered. we are attempting to make sure we get the whole population
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and with instagram is starting to work but i will say that there are new voters at every age that can't we just get everyone to vote just one time knowing that they will be likely to return again and he can and people are a great audience so that we do or remind your 18th birthday reminder to vote that has been successful to get a number about the people to register to vote in going to the data privac for twitter you don't have to say your name or your age so we are somewhat limited in that capacity that that said the way you will use our platform is quite a different than the older demographic and
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storytelling is so all of our tools if snap chat was included in the one that is very popular is twitter moment that it is social to be included in the social moment and then doing storytelling around that two people in your twitter moment. >> because it feels good to be included. [laughter] >> when it comes to voter turnout my challenge is with russian engagement and they are doing elections only that we engage and reengage over
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two years or whatever number so what do you recommend us to do in between? that is with that momentum died. the maximum voter registration perspective and find the people of course elections are a great thing because there is that sense of urgency if you don't register you can't vote but the voter registration drive or some outreach at the secretary of state's office is helpful to have that drumbeat of reminders you will catch someone. so it is that slow and steady
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just to piggyback looking at the trends and conversation what people care about a lot of high schoolers wanted to be more politically active and just to acknowledge that tuesday if you do this your registered to vote maybe not in florida but there are others just like them but that is certainly something that happens on a daily with the news events that are interested in civic minded student and people of all ages that matter. >> so to add to that election officials talk about our job is to run the election we can't make people go vote but we can provide the opportunity and told him about the races that have been close where one or two votes could make a different you never know if you're vote is the one who would have elected person of the best idea or fiscal policy
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are better off to participate in the process. also some times i think officials beat ourselves up because of low turnout but several things play into that one of those when you don't have competitive races if people don't believe the race is a foregone conclusion they may not vote. in tennessee we have had a competitive state for quite some time with senator corker that was the last one now we will have high turnout with u.s. senate race so that does drive turnout but also if people are genuinely happy with how things are going in respect to the country that is another reason that they don't unfortunately negative feeling drive action able to have this negative feeling there isn't a
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drive to the pool one -- the voter poll. >> there is a card catalog the voter registration check-in boldly played we're voter id is required or at the building and a lot of organization duties we have no desire to compete that we talk straight to the election directors we are not creating content but is there a lot out there or is there a need to continue this website? there are the league of women voters or there are just so many of you feel it is necessary that you are
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reaching who you need to reach ? can think it is infrastructure that powers many of the federal website. so talked about the need what will allow people to build tools and bridget mentioned every platform is different and bridget mentioned every platform is different to be a single data set that is standardized the consumable by machine so to build those tools to meet your specific body those different tools are usable in the context surrounding the information for delivery to a college student is probably different than someone who is getting this information through their membership at the aarp.
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in the information we are providing like my polling place it is the same that what drives the voter platform is different and some of the background information is different but they provide information that is offered in other places i do think it is a problem to have information available with an array of places provided we can keep it official and up to date so people are getting the right information and coming from election. >> second question, facebook and i live in virginia with those voter registration deadline coming up is there a way to connect people to check
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their status or the accuracy of your information the answer is we have thought a lot about what the little bit longer answer is we have about 20 characters to catch someone's attention and you would be surprised how little they read for such attacks have the platform suggest getting people to think is difficult like any sort of laundry list you could do any of these things with the fantastic features that would be significantly lower that they will pay attention so starting with accurate information for what we are trying to publish in what people will be in a
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attention. . . . .
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>> we will hear an argument first this term epic systems corporation versus lewis and


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