xxiv, 119 pages ; 23 cm

Businesses are frequently under attack by rivals and antagonists, and their reputations can be ruined by false websites, hacking and rumor-mongering online. Debbie Elicksen, an experienced author on digital issues, guides businesses with a step-by-step plan to protect your brand, restore your image, and deal with the predators attempting to undermine your business [She] provides practical advicxe that will minimize the damage and maximize the response at the most effective time

Includes bibliographical references

Cyberbullying, cyber libel and defamation -- The psychology of a cyberbully -- Who is most at risk? -- Can you stop cyberbullying before it happens? -- When a post crosses the line -- When you discover you are the target of a cyber bully -- The short-term and long-term effects of being cyberbullied -- How bullies roll -- The law and cyberbullying -- Documenting your case -- Keyboard cowards and cyber heroes: examples of business cyberbullying -- Take back the Internet and your life -- Samples

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