E-business : strategy : text and cases
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xxv, 390 pages : 25 cm
Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered
Includes bibliographical references and index
1. The internet as a business driver -- 2. The impact of the internet on business relationships -- 3. E-business risk management -- 4. Strategic planning for e-business organizations -- 5. E-business models -- 6. E-organizational dimensions -- 7. Leveraging the web for marketing -- 8. Financial appraisal of e-business organizations -- 9. Online resource and their deployment -- 10. Virtual marketspace -- 11. Cyber rules and challenges -- 12. E-business strategy: lessons learned
Providing comprehensive coverage of electronic commerce and business strategy, this textbook utilises case studies which enhance understanding of the topics covered
Includes bibliographical references and index
1. The internet as a business driver -- 2. The impact of the internet on business relationships -- 3. E-business risk management -- 4. Strategic planning for e-business organizations -- 5. E-business models -- 6. E-organizational dimensions -- 7. Leveraging the web for marketing -- 8. Financial appraisal of e-business organizations -- 9. Online resource and their deployment -- 10. Virtual marketspace -- 11. Cyber rules and challenges -- 12. E-business strategy: lessons learned
Notes
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- External-identifier
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urn:oclc:record:1244721003
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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