x, 89 pages ; 23 cm

"Prepared by ERIC HE in cooperation with ASHE."

Includes bibliographical references (pages 63-71) and index

Introduction : Government intervention, public opinion, and public universities ; Demographic implications for higher education -- Enrollment management : Definitions from the literature ; Four models of enrollment management ; Links between enrollment management and other institutional programs ; Does an ideal system exist? -- Studies of enrollment management in the 1990s : Huddleston ; NCEM ; Dolence -- Enrollment management at major public universities : The east ; The midwest ; The southwest ; The south ; The west ; Summary of current practices in public universities -- Conclusions : Structure and mission ; Three general goals of enrollment management ; The value and credibility of higher education ; An evaluation of quality ; The role of faculty ; Advice to the novice ; Ethical dilemmas

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