Bootstrapping
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xiii, 160 pages : 23 cm
Includes bibliographical references and index
Introduction to bootstrapping -- The essentials of bootstrapping -- Bootstrapping key fixed costs : overhead and capital purchases -- Staffing and human resource bootstrapping -- Bootstrapping through efficient processes -- Bootstrap marketing : the start-up venture -- Bootstrap marketing : the growing venture -- Start-up financing and day-to-day cash flow management in a bootstrapped business -- Creating and sustaining a bootstrap culture
Includes bibliographical references and index
Introduction to bootstrapping -- The essentials of bootstrapping -- Bootstrapping key fixed costs : overhead and capital purchases -- Staffing and human resource bootstrapping -- Bootstrapping through efficient processes -- Bootstrap marketing : the start-up venture -- Bootstrap marketing : the growing venture -- Start-up financing and day-to-day cash flow management in a bootstrapped business -- Creating and sustaining a bootstrap culture
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