Drawing on seven years of research, Schnaars shows - and documents - that, contrary to conventional beliefs, imitators often surpass pioneers as market leaders and subsequently attain the greatest financial rewards
Includes bibliographical references (pages 257-279) and index
Introduction: The Argument for Imitation -- 1. The Elements of Imitation -- 2. First Mover Advantages Versus Free-Rider Effects -- 3. Imitators Who Surpassed Pioneers -- 4. Patterns of Successful Imitation -- 5. Imitation Strategies -- 6. Competitive Aspects of Imitation
Notes
obscured text some pages are tight binding and margin
