Media use in the information age : emerging patterns of adoption and consumer use
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xxviii, 315 pages : 24 cm
Includes bibliographical references
Introduction / H.J. Hsia -- Assessing exposure to the new media / James G. Webster -- Problems and potential of forecasting the adoption of new media / Bruce Klopfenstein -- The effects of new technologies on communication policy / Christine L. Ogan -- A framework and agenda for research on computing in the home / Charles W. Steinfield, William H. Dutton, and Peter Kovaric -- Teletext in the United Kingdom : patterns, attitudes, and behaviors of users / Bradley S. Greenberg -- Interactive electronic text in the United States : can videotex ever go home again? / James S. Ettema -- A quantitative analysis of the reasons for VCR penetration worldwide / Joseph D. Straubhaar and Carolyn Lin -- Uses and impacts of home computers in Canada : a process of reappropriation / André H. Caron, Luc Giroux, and Sylvie Douzou
Adoption and use of videocassette recorders in the Third World / Joseph D. Straubhaar and Douglas A. Boyd -- Uses and gratifications of videocassette recorders / Alan M. Rubin and Charles R. Bantz -- Television audience behavior : patterns of exposure in the new media environment / James G. Webster -- Implications of new interactive technologies for conceptualizing communication / Carrie Heeter -- A behavioral systems framework for information design and behavior change / Richard A. Winett and Kathryn D. Kramer -- An annotated statistical abstract of communications media in the United States / Dan Brown and Jennings Bryant
Introduction / H.J. Hsia -- Assessing exposure to the new media / James G. Webster -- Problems and potential of forecasting the adoption of new media / Bruce Klopfenstein -- The effects of new technologies on communication policy / Christine L. Ogan -- A framework and agenda for research on computing in the home / Charles W. Steinfield, William H. Dutton, and Peter Kovaric -- Teletext in the United Kingdom : patterns, attitudes, and behaviors of users / Bradley S. Greenberg -- Interactive electronic text in the United States : can videotex ever go home again? / James S. Ettema -- A quantitative analysis of the reasons for VCR penetration worldwide / Joseph D. Straubhaar and Carolyn Lin -- Uses and impacts of home computers in Canada : a process of reappropriation / Andre H. Caron, Luc Giroux, and Sylvie Douzou
Includes bibliographical references
Introduction / H.J. Hsia -- Assessing exposure to the new media / James G. Webster -- Problems and potential of forecasting the adoption of new media / Bruce Klopfenstein -- The effects of new technologies on communication policy / Christine L. Ogan -- A framework and agenda for research on computing in the home / Charles W. Steinfield, William H. Dutton, and Peter Kovaric -- Teletext in the United Kingdom : patterns, attitudes, and behaviors of users / Bradley S. Greenberg -- Interactive electronic text in the United States : can videotex ever go home again? / James S. Ettema -- A quantitative analysis of the reasons for VCR penetration worldwide / Joseph D. Straubhaar and Carolyn Lin -- Uses and impacts of home computers in Canada : a process of reappropriation / André H. Caron, Luc Giroux, and Sylvie Douzou
Adoption and use of videocassette recorders in the Third World / Joseph D. Straubhaar and Douglas A. Boyd -- Uses and gratifications of videocassette recorders / Alan M. Rubin and Charles R. Bantz -- Television audience behavior : patterns of exposure in the new media environment / James G. Webster -- Implications of new interactive technologies for conceptualizing communication / Carrie Heeter -- A behavioral systems framework for information design and behavior change / Richard A. Winett and Kathryn D. Kramer -- An annotated statistical abstract of communications media in the United States / Dan Brown and Jennings Bryant
Introduction / H.J. Hsia -- Assessing exposure to the new media / James G. Webster -- Problems and potential of forecasting the adoption of new media / Bruce Klopfenstein -- The effects of new technologies on communication policy / Christine L. Ogan -- A framework and agenda for research on computing in the home / Charles W. Steinfield, William H. Dutton, and Peter Kovaric -- Teletext in the United Kingdom : patterns, attitudes, and behaviors of users / Bradley S. Greenberg -- Interactive electronic text in the United States : can videotex ever go home again? / James S. Ettema -- A quantitative analysis of the reasons for VCR penetration worldwide / Joseph D. Straubhaar and Carolyn Lin -- Uses and impacts of home computers in Canada : a process of reappropriation / Andre H. Caron, Luc Giroux, and Sylvie Douzou
- External-identifier
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urn:oclc:record:1150286144
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