A replication of the Sparkman(2017) project. It deals with testing whether dynamic norms have any impact on what we choose to eat. Qualtrics was run from 3/4/2021- 3/21/2021 at 11:59am Social norms affect the decisions people make every day. It’s similar to peer pressure, in that what we see other people do, we are likely to follow. What hasn’t been studied as in depth is dynamic norms. Will people act differently if they think other members of society are changing currently rather than having made changes before? What this study looks into is if people will be more willing to change if they think others are currently changing as well. It’s easier to make changes in your life if someone else is doing it with you. Knowing that other members of society are “changing with you” can be the push someone needs to be motivated themselves. In our experiment, we asked various demographic questions (political affiliation, gender, and whether or not they were vegetarian/vegan) and asked them to rate their interest in reducing their meat consumption varying from “not at all” to “somewhat” to “extremely” (measured on a 7-point Likert scale). Before asking them the questions, half of the participants were told this statement, “Recent research has shown that 30% of Americans make an effort to limit their meat consumption. That means that 3 in 10 people eat less meat than they otherwise would.” The other half of the participants were told, “Recent research has shown that, in the last 5 years, 30% of Americans have now started to make an effort to limit their meat consumption. That means that, in recent years, 3 in 10 people have begun to eat less meat than they otherwise would.” Following the questions about demographics, the survey will be completed and the participants will be done.