what mtv does exclude is music that is not rock and roll. >> mtv came out with no consideration on how to infuse black music into their mix. >> i'm just floored by the fact there are so few black artists featured on it. why is that? >> we have to try and do what we think not only new york and los angeles will appreciate but also some town in the midwest that will be scared to death by prince or a string of other black faces. >> interesting. okay. thank you very much. >> when are we going to see anybody of color on mtv, because you said music television. when are you going to start covering all genres of music? >> music shouldn't have color. i don't believe in that. i don't want it labeled black or white, i want it labeled music. ♪ >> 1983, motown has this big tv special, motown's 25th anniversary. at that time "thriller" is out and "thriller" is doing well. but michael jackson couldn't get "billie jean" on mtv. ♪ she was more like a beauty queen from a movie scene ♪ >> when the rest of the world was going crazy and he can't get on mtv? michael jackson? come on. >> when he does th

. >> i want my mtv! >> i want my mtv! >> i want my mtv! ♪ >> a new concept is born. the best of tv combined with the best of radio. this is it. welcome to mtv music television. the world's first 24-hour stereo video music channel. >> music television, what a concept. mtv was, pow, in your face. you were not going to turn us off. >> mtv did nothing but play current music videos all day long. so let me get this straight. you turn on the tv and it's like the radio? >> i'm martha quinn. the music will continue nonstop on mtv music television, the newest component of your stereo system. >> when mtv launched, a generation was launched. 18 to 24-year-olds were saying, i want my mtv. i want my mtv videos. i want my mtv fashion. >> yo. >> mtv was the first network really focused on the youth market. and becomes hugely influential because they understand each other. the audience and the network. >> mtv had a giant impact, visually and musically, on every part of the tv culture that came next. >> freeze! miami vice! ♪ >> friday nights on nbc are different this season thanks t