what mtv does exclude is music that is not rock and roll. >> mtv came out with no consideration on how to infuse black music into their mix. >> i'm just floored by the fact there are so few black artists featured on it. why is that? >> we have to try and do what we think not only new york and los angeles will appreciate but also some town in the midwest that will be scared to death by prince or a string of other black faces. >> interesting. okay. thank you very much. >> when are we going to see anybody of color on mtv, because you said music television. when are you going to start covering all genres of music? >> music shouldn't have color. i don't believe in that. i don't want it labeled black or white, i want it labeled music. ♪ >> 1983, motown has this big tv special, motown's 25th anniversary. at that time "thriller" is out and "thriller" is doing well. but michael jackson couldn't get "billie jean" on mtv. ♪ she was more like a beauty queen from a movie scene ♪ >> when the rest of the world was going crazy and he can't get on mtv? michael jackson? come on. >> when he does th

. >> i want my mtv! >> i want my mtv! >> i want my mtv! ♪ >> a new concept is born. the best of tv combined with the best of radio. this is it. welcome to mtv music television. the world's first 24-hour stereo video music channel. >> music television, what a concept. mtv was, pow, in your face. you were not going to turn us off. >> mtv did nothing but play current music videos all day long. so let me get this straight. you turn on the tv and it's like the radio? >> i'm martha quinn. the music will continue nonstop on mtv music television, the newest component of your stereo system. >> when mtv launched, a generation was launched. 18 to 24-year-olds were saying, i want my mtv. i want my mtv videos. i want my mtv fashion. >> yo. >> mtv was the first network really focused on the youth market. and becomes hugely influential because they understand each other. the audience and the network. >> mtv had a giant impact, visually and musically, on every part of the tv culture that came next. >> freeze! miami vice! ♪ >> friday nights on nbc are different this season thanks t

[ cheers and applause ] >> this is a very special moment, the first performance at the mtv studios in the new millennium. please welcome no doubt! ♪ that's great it starts with an earthquake, birds and snakes and aeroplanes ♪ ♪ lenny bruce is not afraid ♪ >> i'll always remember new year's eve 1999 going into y2k seeing no doubt on mtv playing "it's the end of the world as we know it" by r.e.m. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ i feel fine ♪ it was a very appropriately apocalyptic song for what turned out to be a very apocalyptic decade. >> happy new year! >> so we wake up, it's 2000, we're all alive, and we're still in the middle of teen pop mania. ♪ don't want to hear you ♪ ♪ ain't nothing but a heartache ♪ >> boy bands were selling so many albums. ♪ every little thing you do ♪ ♪ never seems enough for you ♪ >> this is the biggest year in pop music history in terms of sales. >> britney! britney! britney! >> you have britney spears selling 1.3 million copies of "oops i did it again." in the fi

okay, we're going to hit the road and do the same thing we have always done and then the video hit mtv and that's when everything changed. and i remember, like, me and kurt used to share a room, sitting there waiting for the video to come on television and just to see our faces on mtv, on television, that was enough. we were, like, oh, my god, we arrived, we made it. but we had no idea what was going to happen next and things happened really, really quickly. >> that's amazing. the idea -- the imagery of you sitting in a room, watching your own videos with kurt cobain. you say you ywrote the chapter about kurt cobain last. that must have been hard. >> yeah, i was scared to write it. the book is -- it is written in short story format. so they're, like, little glimpses of different times in my life. and i knew that that was a really important part of the story. but i was -- i also sort of knew what people might expect me to write or what they wanted me to write. and rather than write something that was, like, you know, logistical or practical, i wanted to write more about loss. and mourni

. >> britney broke her silence in an mtv documentary filled during the circus tour. >> when i tell them how i feel, they hear me but they're not listening. they hear what they want to hear but not listening. it's bad. i'm sad. >> that shows a self-awareness that she is able to see the way that she's feeling so she's not some cookie person caught up in her thoughts and unable to see herself thinking. she's actually outside of herself looking at herself and saying i'm sad right now. >> she was clearly able to think for herself, articulate what her needs are, articulate, you know, what she was feeling and expressing and that really was very sad and troubling. i did not see anything other than a woman traumatized, a woman being abused by the family law courts. >> get her. >> remember, the standard for conservatorships is when a judge deems someone incapable of caring for themselves or managing their finances like someone with dementia or a profound physical injury or alzheimer's. since 2008, britney released four studio albums, toured the world four times, had a four-year las vegas residenc