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12
texts
eye 12
favorite 3
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xv, 380 pages : 28 cm
Topics: Internet marketing -- Textbooks, Viral marketing -- Textbooks, Internet marketing, Viral marketing
5
5.0
Mar 21, 2022
03/22
by
Allen, Kevin
texts
eye 5
favorite 3
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152 pages ; 23 cm
Topics: Internet marketing, Viral marketing
4
4.0
Feb 21, 2022
02/22
by
Penenberg, Adam L
texts
eye 4
favorite 0
comment 0
ix, 274 pages : 22 cm
Topics: Viral marketing, Word-of-mouth advertising
What does it take for a website to keep growing? What makes a social network sticky? On this program, Terry Chay discusses social networks, viral marketing, and the Obama campaign.
Topic: social networks, viral marketing, Obama, ads
Source: Groks Science Radio Show Podcast
139
139
Jun 21, 2013
06/13
by
Kirby, Justin; Marsden, Paul
texts
eye 139
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Includes bibliographical references and index
Topics: Marketing, Word-of-mouth advertising, Viral marketing
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30
Dec 6, 2019
12/19
by
Jantsch, John
texts
eye 30
favorite 2
comment 0
243 p. ; 24 cm
Topics: Business referrals, Viral marketing, Word-of-mouth advertising
18
18
Jan 9, 2020
01/20
by
Jantsch, John
texts
eye 18
favorite 0
comment 0
243 p. ; 24 cm
Topics: Business referrals, Viral marketing, Word-of-mouth advertising
8
8.0
May 24, 2021
05/21
by
Thorne, Lynn, 1967-
texts
eye 8
favorite 0
comment 0
284 p. : 23 cm
Topics: Word-of-mouth advertising, Viral marketing, Internet advertising
37
37
Mar 17, 2015
03/15
by
Lincoln, Susan Rice
texts
eye 37
favorite 4
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Includes bibliographical references (p. [195]-200) and index
Topics: Internet marketing, Viral marketing, Web 2.0, Electronic commerce
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success
Topics: Viral marketing, Online social networks, Electronic commerce, Business, Viral Marketing,...
7
7.0
Dec 2, 2021
12/21
by
Einstein, Mara, author
texts
eye 7
favorite 0
comment 0
1 online resource (248 pages)
Topics: Advertising -- History, Internet advertising -- History, Subliminal advertising -- History, Viral...
Viral marketing is the buzz word referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce an increase in brand awareness or to achieve other marketing objectives. It can be delivered by word of mouth or can be enhanced by the network effects of the internet and mobile networks. This paper discusses the process and methods of viral marketing and focuses on the role of viral marketing in the success of brand building. This paper...
Topics: Consumers, Brand Reputation, Net Working, Viral Marketing. Word of Mouth
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125
Aug 28, 2018
08/18
by
Nalty, Kevin H
texts
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xx, 282 pages : 24 cm
Topics: Viral marketing, Internet videos, Online-Marketing, Viral Marketing, Videoportal, YouTube, Internet...
15
15
Sep 16, 2014
09/14
by
Funny or Die
movies
eye 15
favorite 0
comment 0
Topics: Funny or Die Video Archive, Grzegorz Halama, Rock music, Viral marketing, bank, commercial, disco...
29
29
Aug 10, 2020
08/20
by
Haydon, John, author
texts
eye 29
favorite 4
comment 0
xii, 320 pages : 24 cm
Topics: Facebook (Electronic resource), Internet advertising, Online social networks, Viral marketing
6
6.0
Dec 3, 2021
12/21
by
Einstein, Mara, author
texts
eye 6
favorite 1
comment 0
244 pages ; 19 cm
Topics: Advertising -- History, Internet advertising -- History, Subliminal advertising -- History, Viral...
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24
Dec 23, 2019
12/19
by
Stratten, Scott
texts
eye 24
favorite 1
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xvi, 256 pages : 24 cm
Topics: Viral marketing, Relationship marketing, Business and Management, Internet marketing,...
How can brands evolve in an internet-native world? The answer may lie in the case study of BuzzFeed’s Tasty food network, a global media brand that evolved by breaking all the rules: focusing on building a viral brand first, and then figuring out distribution and channel second. But what else can we learn about the process of innovation -- and experimentation cycles -- here (including physical products)? And does brand loyalty still exist? In this short talk delivered at the annual a16z...
Topics: Youtube, video, Science & Technology, brand, social, digital, CMOs, viral marketing, design,...
Flash promotion by McDonald's for the Chipotle BBQ Snack Wrap back in 2007. Viral attempt at marketing by using & explaining some sandwich ''slang'' to the customer. Uploaded for archival purposes
Topics: McDonald's, mcdonald, Chipotle BBQ snack wrap, slang, viral marketing, promotional content,...
Guerrilla Marketing, in spite of its modest beginnings in the early 1960s, is today extensively used not just by small and medium enterprises, but also by big corporations. Guerrilla Marketing, with its unique characteristic of surprise, diffusion and low cost has come to stay because of these advantages over traditional marketing. Over the years, numerous methods of Guerrilla Marketing have emerged. The most popular of them are Ambient marketing, Sensation marketing, Viral marketing, Buzz...
Topics: Marketing, Guerrilla Marketing, Ambient marketing, Viral Marketing, Ambush Marketing, Startups, Low...
An attempt at viral marketing by Mcdonald's in 2007 inviting customers to organise their own ''Burgercon''. Flash animation featuring 80's rock visual and high-pitched voices. Created by Tribal DDB Uploaded for archival purposes
Topics: Mcdonalds, mcdonald, burgercon, flash, swf, promotional content, viral marketing, 2007, tribal DDB,...
8
8.0
Jul 2, 2020
07/20
by
Scott, David Meerman
texts
eye 8
favorite 1
comment 0
194 p. ; 19 cm
Topics: Word-of-mouth advertising, Viral marketing, Internet marketing, Internet advertising, Creative...
Talk about getting the brand talked about! Want to do the same for your brand? Get in touch with Media Therapy for the full story: www.mediatherapy.co.uk/contact Source: https://www.youtube.com/watch?v=AS6jBRmmzZw Uploader: Therapy
Topics: Youtube, video, Entertainment, Media Therapy London, Trojan (Brand), Commercial, Advertising, Brand...
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22
Oct 8, 2014
10/14
by
Funny or Die
movies
eye 22
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comment 0
Jonah Hill, Paul Rudd, Justin Long, Craig Robinson and Judd Apatow throw down over viral marketing.
Topics: Funny or Die Video Archive, Craig Robinson, Jonah Hill, Judd Apatow, Justin Long, Paul Rudd, Throw...
2
2.0
Jul 22, 2022
07/22
by
Jantsch, John
texts
eye 2
favorite 0
comment 0
xii, 243 pages ; 22 cm
Topics: Business referrals, Viral marketing, Word-of-mouth advertising, Méthode de la boule de neige...
3
3.0
Apr 20, 2016
04/16
by
Funny or Die
movies
eye 3
favorite 0
comment 0
A tortured victim is asked his last words.
Topics: Funny or Die Video Archive, Crazy Blood, Duck tape, Nathan Osborn, Viral marketing, arby, bitch,...
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13
Aug 26, 2021
08/21
by
Scott, David Meerman
texts
eye 13
favorite 3
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xxx, 289 pages ; 23 cm
Topics: Viral marketing, Online social networks -- Economic aspects, Internet marketing, Marketing --...
Abstract In a \tipping model, each node in a social network, representing an individual, adopts a property or behavior if a certain number of his incoming neighbors currently exhibit the same. In viral marketing, a key problem is to select an initial seed set from the network such that the entire network adopts any behavior given to the seed. Here we introduce a method for quickly finding seed sets that scales to very large networks. Our approach finds a set of nodes that guarantees spreading...
Topics: DTIC Archive, MILITARY ACADEMY WEST POINT NY NETWORK SCIENCE CENTER (NSC), *HEURISTIC METHODS,...
The Internet allows people from different groups, societies, and cultures to communicate and share information about their beliefs with anyone who has a computer. People often distribute information to others in an effort to influence their actions and/or gain support for a cause. This thesis looks at different forms of online technology currently being used to obtain information for communication purposes and for entertainment, and what drives people to use them. The focus is on New Media...
Topics: DTIC Archive, AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH GRADUATE SCHOOL OF ENGINEERING AND...
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110
Nov 23, 2018
11/18
by
Scott, David Meerman
texts
eye 110
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xxx, 289 pages ; 23 cm
Topics: Viral marketing, Online social networks -- Economic aspects, Internet marketing, Marketing --...
3
3.0
Jun 21, 2022
06/22
by
Kerpen, Dave
texts
eye 3
favorite 0
comment 0
xii, 270 pages : 24 cm
Topics: Internet marketing, Online social networks, Social media -- Economic aspects, Viral marketing,...
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57
Sep 19, 2010
09/10
by
Michael Moore and David Sunderland
audio
eye 57
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Guest host, Justice Pie, fills in for Waste Control. Justice Pie and Oh Malley talk about Halo Reach, viral marketing, video game movies, and the 1v1 GS Challenge.
Topics: video games, podcast, gaming, halo reach, viral marketing
n this week of Silicon Valley Successes, Jock goes intro great details on the different social media platforms startups and businesses should use in planning their social media strategy. We talk about the relationship with Sales and Marketing, how a media plan success could be measured. The story behind a social media plan, the goal the aim and Jock history in social media and going from hating to loving it. This program was aired on KMVT15 Community Media.
Topics: California, Mountain View, KMVT15 Community Media, Public Access TV, Community Media, PEG, Youtube,...
Topics: Radio Program, Mass media, Judaism, Community, Mobile software, Viral marketing, NPR personalities,...
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11
audio
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Wikileaks’ ‘October Surprise’ Why Trump supporters are getting behind Wikileaks in the final month of the US election.
Topics: BBC, Radio Program, BBC Trending, Viral marketing, Business, Social networking services, Computer...
Source: http://www.bbc.co.uk/programmes/p049m326
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12
audio
eye 12
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Wikileaks’ ‘October Surprise’ Why Trump supporters are getting behind Wikileaks in the final month of the US election.
Topics: BBC, Radio Program, BBC Trending, Viral marketing, Social networking services, Business, Computer...
Source: http://www.bbc.co.uk/programmes/p049m326
Topics: Radio Program, Real estate, Doors, Property law, Taxation, Wills and trusts, Police ranks, Central...
10
10.0
audio
eye 10
favorite 0
comment 0
Death Penalty abolition The story behind the countries that have not executed anyone for 10 years
Topics: BBC, Radio Program, The Thought Show, Big East Conference schools, Latin legal terms, Social...
Source: http://www.bbc.co.uk/programmes/p045sfg6
Topics: Radio Program, Mass media, Judaism, Community, Viral marketing, Council of European National Top...
10
10.0
audio
eye 10
favorite 0
comment 0
Understanding Accents on the BBC World Service Can the world’s radio station broadcast global voices and still be understood?
Topics: BBC, Radio Program, Over to You, Viral marketing, Social networking services, Business, Internet...
Source: http://www.bbc.co.uk/programmes/p0458shq
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12
audio
eye 12
favorite 0
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Understanding Accents on the BBC World Service Can the world’s radio station broadcast global voices and still be understood?
Topics: BBC, Radio Program, Over to You, Viral marketing, Business, Social networking services, Internet...
Source: http://www.bbc.co.uk/programmes/p0458shq
Topics: Radio Program, Nautical terms, LGBT, Weather warnings and advisories, Gender studies, LGBT culture,...
Topics: Radio Program, Training, Marketing, Information technology qualifications, Tools, Personal...
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4.0
audio
eye 4
favorite 0
comment 0
Topics: Radio Program, Developmental psychology, Medical terminology, National Football League, Statements,...
Topics: Radio Program, Regions of California, Comedy webcomics, Western Asia, Childhood, Robotics,...
5
5.0
audio
eye 5
favorite 0
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Topics: Radio Program, Female rock singers, Clubs and societies, English female singers, Types of...
Topics: Radio Program, NPR programs, Governors of California, American Roman Catholics, Stock market, Space...
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12
audio
eye 12
favorite 0
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Blade Of Glory Ahead of the Paralympics we learn more about blades used by amputee athletes.
Topics: BBC, Radio Program, Sportsworld, Social networking services, Internet memes, Nobel Peace Prize,...
Source: http://www.bbc.co.uk/programmes/p0462sc7
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8.0
audio
eye 8
favorite 0
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Topics: Radio Program, Meteorology, Team sports, County seats in California, News, Parking, American Roman...
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4.0
audio
eye 4
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comment 0
Topics: Radio Program, Political science, Transport in Southwark, Identity, Sexual orientation, Heads of...
