We are all emotional!! Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions. Functional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts). Advertising research reveals that the consumer's...
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?? How To Deal With Negative Reviews ?? Each additional star in your ratings can increase your revenue by 9%. It's an amazing opportunity for businesses to take advantage of these review websites. Here is a great example of a negative review and reply from the business owner: https://rapidboostmarketing.com/how-to-deal-with-negative-reviews/ #reviews #Facebook #Googlereviews #customerreviews #trust #brand #localbiz #clients #sales #revenue #profit
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2 Step Process Step # 1: Control Third Party Assets There are 2 ways to build trust, first one is on the third party mediums example: Google Reviews, Facebook, Yelp etc. and second way is on your own website using different strategies and techniques. Prospects are looking for you online. They're going to: Google Facebook Twitter LinkedIn YouTube Your Website What will they find? What impression will you make? Will you fail to make an impression at all? Digital media is changing the way you...
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.... Do you rely more on quatitative data or qualitative data? .... #Digitalmarketing #Onlinemarketing #Internetmarketing #SEO #Socialmedia#Reporting #KPI
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Lead Generation & Client Retention Strategy You Are Ignoring Dental Clinic Case Study in Calgary, Alberta Average Leads Generated Per Day 15-30/Day 20 Day Case Study: ~330 Leads Generated Created Custom and Lookalike Facebook Audience Campaigns and generated 30 new patients. Average patient: ~$700 * 30 = 21,000 in new revenue generated Show notes & Watch Video
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Colors & Leads: How Colors Impact # of Leads From Online Marketing Campaigns Color of a room can affect your mood. Red has been shown to raise blood pressure, increase speed of respiration and quicken heart rate. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate. This study, published on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine...
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?? Fascinating new aspect of influencing customer devisions What is \"Nudge\"? Nudge theory has been prevalent in politics and behavioural economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as 'any aspect of the choice architecture that alters people's behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.' Nudging works most...
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Become a Local Brand I was tired of networking in the \"normal way,\" it was time for a change. So I did something about it. I want you to study how I did what I did. I want you to COPY ME and change how your local business generates local leads. MeetUp.com is the world's largest network of local groups. The networking site has been around for over 12 years now and is popular among enthusiasts. Meetup makes it easy for anyone to organize a local group or find one in which people meet...
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#Instagram TV ?? Which Is Recently Launched ??
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?? What human biology teaches us about business and why weak businesses fail...Charles Darwin a scientist ????? explained this phenomenon in 1859 in his book ??
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Today's Episode: Backlinks....Do They Even Matter Anymore? Season # 2 Ep 157 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away...
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Reasons You Are Not Ranking In Top 3 On The Maps In Your City Why you cannot ignore local SEO? Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines Example: Average Hot Water Tank Related searches in Edmonton and area ~450 a month. By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month. Average hot water tank...
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These 2 phrases have just 1 word which makes a huge difference on your growth: \"Your marketing doesn't just need to give your customers a reason to buy, your marketing needs to give your customers a reason to buy NOW!\" Grocery Store How many times you walked down the grocery aisle and told yourself maybe later. Alot of things which you want, we tell ourselves we will get it later. Now imagine you walk down the same grocery aisle and you see a sale which has limited quantities and...
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What small companies can learn from big organizations when it comes to sales and marketing ✅ 3 things that differentiate big organizations from small companies ???????
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In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And it's links pointing to your site. He wouldn't say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source) Part 1: https://rapidboostmarketing.com/part-1-3-core-pillars-of-ranking-number-1-on-google-other-search-engines/ Part 2: Content!!...
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?? What content do you consume routinely? ?? Television shows are an obvious choice. What if your favorite show aired randomly and sometimes skipped a week? You'd no longer bother with it. When eating breakfast, do you go to the same webpage daily, expecting new material? Do you listen to the same podcast while commuting? What if they weren't there for you one day? You'd find something new. \"Just this once,\" you'd say, but you might form a new habit. Attention doesn't stop for...
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?? 3 Core Pillars of Ranking Number 1 on Google & Other Search Engines?? In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And it's links pointing to your site. He wouldn't say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source) What is Google RankBrain? RankBrain is a machine learning...
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???? Early Adaptors Have An Unfair Advantage And Laggards Have Alot to Lose by Not Adatping. As Charles Darwin famously said....\"Adapt or Die\" ????
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This topic is something very close to my heart. A lot of small business owners I talk to they are stuck at the level they are at. ?? They are unable to grow and thrive...they are merely surviving. But why small businesses remain small and why only few companies ever get to become mid and large organizations ✅ Luckily someone told us when we were growing our businesses and in past few days while having a conversation with good friend of mine who is also struggling with the same issues and...
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Lead Generation Strategy: Gating Your Pricing When we suggest placing a pricing page on a client's site typically we get some version of these responses: 1) \"It's not done in our industry\" or service providers don't do this... 2) \"What happens if my competition sees it?\" 3) \"All our pricing is custom, nothing is standard\" And then simply: Show notes
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Ep 165 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.
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???? Your Customers pay you more then money. If your service has a high mental cost then you will have high chances of friction and anxiety. ?? ?? Lower service cost does not mean lower mental cost for your client
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Twitter Chat Twitter chats are an excellent way to get the kind of traction most local service providers only dream of on Twitter, giving you a huge boost in engagement and traffic while generating conversations that center your business. Big brands have been using Twitter chat, but we don't see alot of local service providers taking advantage of that. Netflix's #DVDchat, for example, is their monthly Twitter chat. Netflix's account will post questions around a specific theme or genre, like...
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Holiday season Shopping in Canada - Statistics & Facts The holiday season is considered the busiest time of year for the retail sector, with a surge in trade typically commencing on Black Friday, the day following U.S. Thanksgiving. Deemed an American shopping tradition, the annual Black Friday sales have gained increasing popularity in Canada in recent years with consumers eager to find a bargain. Consumers are using various channels on Black Friday to purchase their discounted goods, with...
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In alot of companies sales and marketing efforts don't align. You ask the marketing team, yes we are getting tons of leads and traffic. You ask the sales team, they have a very different picture of this whole situation. Harvard Business Review, 71% of qualified leads are never followed up with. What's more is, of the leads that are followed up on, they're only touched an average of 1.3 times. What is the biggest problem you might be asking? Companies don't respond fast enough to leads. In fact,...
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Measuring Your Online Marketing Success One question that service providers really don't want to spend more than a few seconds answering is: \"Was it worth it?\" I spent money on adwords... I ran a radio campaign.... We advertised on a local directory We did instagram ads.... To ensure that the effort, time, and money you put into your marketing journey aren't wasted, you need to have a clear vision of where you're headed. Show notes
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Quick Wins in SEO (Results in 15 to 30 Days) Simple strategy to get quick organic traffic. Follow this technique step by step: Step # 1 Goto: Google Webmasters Step # 2 Goto search queries and look for keywords for which you are already ranking but not for top 5 positions. Here is an example of Rapid Boost Marketing website: We are already ranking for all these keywords on position 7. Because you are already ranking for these keywords it's very easy and fast to get them in top 3 or 5. Now here...
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Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns Show notes
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Ditch The Old Way of Targeting Your Potential Clients.... ??Understand the Difference to Improve Your Marketing Efforts ?? Demographics are the statistical data of a population, especially those showing average age, income, education, etc. Some of the most generally observed demographics are ethnicity, gender, age, disabilities, employment status, etc. It can be seen as a very useful insight into the culture of the people or a certain population that exists in a certain region. ??...
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Today's Episode: ?? Voice search is Important for Leads... Season # 2 Ep 160 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away...
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What will help you outrank and out beat your local competition on search engines in 2019... In the past, they've had to do all sorts of algorithms to try and get at this from obtuse angles. But now, with a lot of the work that they're doing around measuring engagement and with all of the data that's coming to them through Chrome and through Android, they're able to get much, much closer to what is truly accomplishing the searcher's task. That's because they really want results that satisfy the...
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???????????? It has never been this easier to market your business....internet has democratasized #marketing. Gone are the days when big brands can only buy radio, TV, billboards etc. Now because of internet and social media...your small brand can compete alongside big brands. There are individuals who have more followers on #instagram comparing to what The Coca-Cola Company has. This is the democratisization of marketing, where no longer big brands have unfair advantage and it's a level...
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Ep 166 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.
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????????? Often in Business we get lost in the big picture and forget how important is your cash flow ???? 3 quarters of 2018 are gone and we are in the final decisive quarter now ✅ Learn how can you finish 2018 strong by focusing on low hanging fruit \"Opportunities which doesn't cost, doesn't take a lot of time and energy\". Tell me have you applied any techniques like that and how were the results??
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?????????????? SEO Mistakes To Avoid in 2019 ?? We are already in the middle of 2018, and there have been some really different trends in the field of SEO. But any good strategy has its fair share of mistakes. There are numerous SEO mistakes that businesses make without realizing them. Let us throw some light on these mistakes to help you avoid them. But what if even after putting in efforts you do not yield the results you aimed for? What if your website is still on the fourth or fifth page of...
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Average income of a LinkedIn user is highest among all the other social media channels. They have immense buying power....as a service provider you can tap into this high income earners group. ..... Have you used LinkedIn and how it has helped you gain new leads?
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?????????? Production Vs Perfection ???? ???? Perfection is a productivity killer. As LinkedIn cofounder said if you are not embarrassed by the first version of your product then you are too late...because by the time you come up with beta version your competitor is on version 2.0 ?? Produce....don't go into analysis paralysis mode ➡️
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LinkedIn For Lead Generation LinkedIn is a powerful medium to generate leads. There are few reasons for that. LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18 Percentage of users that use Linkedin Daily: 40% There are 57% of male users and 44% female users on Linkedin. After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users. 13% of Millennials (15-34 Years old) use Linkedin. 28% of All Internet male users use Linkedin,...
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Today's Episode: ?? What To Do In Order To Be Seen On Facebook Newsfeed Season # 2 Ep 161 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take...
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Emily Howard Stowe was denied entrance into the Toronto School of Medicine in 1865 and was told by its Vice Principal, \"The doors of the University are not open to women and I trust they never will be. \"Unable to study medicine in Canada, Emily Stowe earned her degree in the United States from the homeopathic New York Medical College for Women in 1867. The same year, she returned to Canada and opened a medical practice in Toronto, on Richmond Street. Stowe gained some local...
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.... Have you tried Facebook look alike audience? or Google's remarketing list or Twitter's custom audience?
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Ep 171 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.
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Season # 2 Ep 172 of Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.
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Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) - One Time https://rapidboostmarketing.com/content-marketing-planning-service-providers/ Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas - Weekly Use this Free tool: UberSuggest by Neil Patel More free tools: https://rapidboostmarketing.com/how-to-find-long-tail-keywords-to-tap-into-70-of-search-traffic/ Step # 3 Using tool like...
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1 Blog = $ 63,000 in Revenue (With $0 Spent on Ads) I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet. I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why it's not getting the desired results. Problem is they don't follow a proper process and don't do it properly Here is how we generated $63,000 from 1 blog...
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What is different about you? And why should I work with you over dozens of other options?... Do you struggle with this?? Whether you are a builder, accountant, realtor, or manufacture loudspeakers or baseball bats, the way you position your firm can determine your success. Do you want prospects to seek you out? Do you want people to pay you more? Do you want to stand head and shoulders above your competition? With a simple positioning strategy you can get more attention than you imagined and...
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3 Core Pillars of Ranking Number 1 on Google & Other Search Engines In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content: I can tell you what they are. It is content. And it's links pointing to your site. He wouldn't say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source) Backlinks or Links weight almost 1/3 of the total algorithm. It...
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✅ Do you know the reason behind it? ✅ Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that 'feel like them'. If your business is just positioning on price, you will be compared like a commodity although you provide...
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